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Design Philosophy

[Dih-zahyn Fi-los-uh-fee]

I tend to work with the idea “beauty from within”, drawing out every possible elements that are able to represent as the design’s identity. I often question myself the other diverse point of view available in every possible situtation, be it in design or just any other thing that I come across. When thinking, I like to image myself as another, squeezing out all the imagination, compile all the ideas and elements into one. One unique element that belongs to that one design.

 

I believe that every design needs to be more than just conveying it’s message across and serving the purpose for which it was designed, but should also have an exclusive characteristic just like a fingerprint, providing an identity. It should be distinctive, personal, special and uniquely to its own. Preferably I think design should have the ability to express the various point view in one.

 

 

© 2015 by Sim Yi Jun

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